Strategic Planning: The Search for Identity, Purpose, and Direction

Your Brand

Who are you? Why are you here? Where are you going? Answering these questions as individuals and organizations is essential to understanding our identity and purpose. Finding the answers shapes our concept of ourselves, our passions, and our destinations. They help define who we are, what we do, how we do it, and what we will become. Socrates was famous for arguing that in order to be wise, one must know oneself.

Old School pop culture icons The Who and Diana Ross asked the questions in songs:

The lyrics in Who are You ask,

“Well, who are you?…

Cause I really wanna know …

Come on and tell me, who are you?

In Do You Know, Diana Ross asks:

“Do you know where you’re going to?

Do you like the things that life is showing you?

Where are you going to?

Do you know?”

And the great American philosopher Yogi Berra once said “If you don’t know where you are going, you’ll end up someplace else.”

At Haight Bey, we have approached these questions using the strategic planning process as a framework for developing our vision, mission, goals, and objectives to help answer who we are, why we are here (our mission) and where we are going (our vision). Following the steps in the strategic planning journey have helped us define our guiding principles, refine our core values, describe our culture, and develop our self-identity (who we are as a company) and our brand identity (who we are to our customers). Understanding who we are, knowing precisely what we do, why and how we do it, and how all of that comes together to makes us who we are to our customers has helped us establish a distinct identify in the marketplace.

Our culture is what sets us apart from other companies. It’s how all of our assets work together to communicate the Haight Bey brand’s personality from the visual and emotional representation in our logo to the impression we communicate with our commitment to quality in our product and service offerings. We know who we are, we know where we are going and we know how to get there so that we don’t end up someplace else.

Haight Bey Guiding Principles: Who We Are and What We Stand For

  • Family – The Heart of Haight Bey is our people, “Consider Yourself One of Us!”
  • Honesty – To ourselves and our customers through delivering what we promise
    • We don’t lie, or sell snake oil, or add fluff, we tell it like it is
  • Integrity – We won’t compromise our values just to make a buck
  • Trust – By following through on all actions, “We got your back”
  • Loyalty – To each other, our families, and our customers
  • Caring – For our customers and each other

Haight Bey Core Values: Our Culture Frames and Drives How We Do Things

  • Concise – Not complicated, straight forward and right to the point
  • Empowering – Help organizations help themselves
  • Integrator – We bring a lot of capabilities (people, tools, etc.) together
  • Precise – Specific solution for specific problem down to the root cause
  • Efficient – We don’t waste time or money
  • Innovative/Creative – We come up with new ideas, look at problems a different way
  • User Oriented – We care about the little guy and the big guy, want to make things better
  • Customer Service – Dedicated to doing the best we can in all we do
  • Multifaceted – We can do a lot of things well, “TMOS isn’t all we’re gonna be”
  • Responsive – We answer the mail, we don’t sit on things or brush people off
  • Problem Solvers/Solutions Oriented – We find ways to fix things, do whatever it takes to find an answer
  • Adaptive & Versatile – We are flexible, we can adjust quickly to changing environments

Haight Bey Mission Statement: What We Do

We empower organizations by providing innovative customer focused engineering and security solutions

Haight Bey Vision: Where We Are Going

  • Triple Nickle Growth – 5 Revenue Streams and 50 People in 5 Years

Haight Bey Empowerment: Four Pillars of Power – What Makes Our Services Unique

  • Educate – Increase awareness and understanding
  • Equip – Provide training, guidance, process improvements
  • Enable – Offer tools, techniques, and procedures
  • Empower – Facilitate, mentor and support from the C Suite down to the Shop Floor

Haight Bey & Associates